The North Lake Tahoe Marketing Cooperative offers a variety of initiatives that restaurants, local businesses, and lodging properties can take part in to promote visitation to the region and to their individual locations. Learn about how you can promote your business through website updates, participating in calls for content, sharing assets and more. For more information on the benefits of North Lake Tahoe tourism, check out our page here.
The North Lake Tahoe website promotes a directory of hundreds of unique listings to help users find everything they need to plan their Lake Tahoe vacation, from watercraft rentals and hotels to the best in entertainment and dining. Regional businesses can use their special “Member” access to add or update their listings within the website’s WordPress to ensure travelers have access to the latest photography and information. To request access to add or update listings, please email [email protected].
Is your organization hosting an event that Lake Tahoe visitors would be interested in? Whether it’s a festival, concert, wine tasting, tour, or farmers’ market, any local business can suggest an event to be added to the Events calendar. Use the Event Submission form to tell us about your event and why a visitor would want to add it to their itinerary. If it’s a good fit, our team will add it to the website and can incorporate into promotion. For questions or support with events, reach out to [email protected].
With costs often being a factor in the decision to travel, visitors love deals. Local establishments can use their “Member” access to the WordPress to add or update deals, which are added to the Deals section of the website. Encourage hotel stays with special holiday packages, promote weekly specials, as well as share seasonal discounts and savings. We’d love to help you spread the word. For questions or requested deal updates, send an email to [email protected].
The Marketing Cooperative is always looking for new assets in the form of photos or video to supplement business listings, webpages, social posts and collateral to reflect the beauty and authenticity of the region. If you have assets you’d like to share with us for purposes of marketing the destination or your business, or have a suggestion to capture content, let’s chat. Please email [email protected].
We post several times a week across social platforms, such as Instagram and Facebook, and are always looking to put a spotlight on local businesses. To discuss ways to collaborate or the potential of leveraging North Lake Tahoe accounts for social takeovers, reach out to [email protected]. Feel free to tag us in your Stories or posts – our team can follow your account and engage with your content in return.
Have you signed up for the North Lake Tahoe newsletter? Sign up to be added to our list. We typically cover information about stewardship, seasonal activities, what’s new and how one can prepare for their trip to Lake Tahoe. We’d also love to hear from you about how we can best promote your business and discuss what travelers care about most. Email [email protected] to suggest an event or subject you think should be highlighted in the next newsletter.
We’re looking for partners to contribute content ideas on topics that can be promoted through our earned, owned and paid channels. Updated quarterly, the Public Relations team vets trending topics to align content submissions with what’s relevant across the travel industry. Simply share your content and our team will find opportunities to amplify your voice across our platforms. Check out some of our recent blogs for examples of how you could be featured.
Our North Lake Tahoe PR team works diligently to source, vet and invite top-tier media contacts to experience the destination first-hand through a press trip. A press trip is designed for traditional media, social media influencers and bloggers to learn about a destination. There are many benefits to our partners who work with us to host media, including:
Increased Exposure: Press trips provide an opportunity to showcase North Lake Tahoe to a targeted audience who can influence potential customers and future travelers. Often, media will include mention of the partners they interact with or are hosted by in their post-trip articles or social media posts.
Traditional and Social Media Coverage: Journalists and influencers can generate valuable content and publicity.
Press trips also help us create and foster long-lasting relationships with selected publications. Oftentimes, the media we work with find ways to include mention of North Lake Tahoe and partners in their work far beyond the completion of their trip. Once people have that personal experience with the destination, it often stays top of mind and benefits us for years to come. Take a look at some examples of coverage received as a result of past press trips:
Interested in participating in an upcoming press trip? Email [email protected].
The Marketing Cooperative offers a variety of resources for lodging properties or other venues to promote Lake Tahoe as the ideal location for meetings and team-building activities. Check out our collateral built around entertainment, transportation, maps, guides and newsletters designed for our meeting planning audience. Let us know if you would like to be listed as one of the participating partners and/or if your information needs to be updated.
What else can we do to help your business? How would you like to get involved? What other ways can we encourage responsible, sustainable travel? Reach out to us using our Idea Submission form below*.
*Note that submission of content, ideas, events, deals or listings won’t guarantee inclusion.
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